Fleet Wrap Case Study: Full Commercial Build on a Mercedes Sprinter April 10, 2026 — Project Spotlight How we transformed a plain white Mercedes Sprinter 170WB into a rolling billboard for a Seattle construction company. Full custom design, matte wrap, and Gtechniq ceramic coating. Fleet pricing and process breakdown included. When a construction company needs their fleet to do double duty — working hard on job sites AND generating brand recognition on every highway — that's where EMWRAPS comes in. This Mercedes Sprinter 170WB received a complete commercial rebrand: full custom-designed matte wrap plus Gtechniq ceramic coating for long-term durability.The Project: Full Commercial Wrap on a Mercedes SprinterThe client — a growing Seattle-area construction company — came to us with a clear goal: transform their plain white Sprinter into a rolling billboard that reflects the quality of their work. They needed a design that would stand out on job sites, in traffic, and parked on the street.Our in-house design team worked directly with the client's brand guidelines to create a custom graphic layout that maximizes visibility from every angle. The key challenge with Sprinter wraps is the sheer surface area — a 170WB (170-inch wheelbase) model has over 300 square feet of wrappable surface.Fleet Wrap Pricing: What Does a Sprinter Wrap Cost?This is one of the most common questions we get from business owners. Here's what determines the cost of a commercial Sprinter wrap:Vehicle size — a 144WB Sprinter runs less than a 170WB extended modelCoverage area — full wrap vs. partial (doors, hood, tailgate only)Design complexity — simple logo placement vs. full custom graphicsFinish type — gloss, matte, or satin affects material costCeramic coating — we recommend Gtechniq ceramic over fleet wraps for durabilityFor this project, the full custom design on the Sprinter 170WB with matte-finish AD Graphics print vinyl and full Gtechniq ceramic coating fell in the $3,500–$5,000 range. Volume discounts are available for businesses wrapping 3 or more vehicles.Why Matte Finish for a Commercial Fleet?Our client chose a matte finish for several strategic reasons:Stands out from the sea of glossy commercial vans on the roadHides minor scratches and scuffs better than gloss — critical for work vehicles... Read more on the EMWRAPS Blog. EMWRAPS — 1900 Airport Way S #103, Seattle, WA 98134. Call (206) 383-5328.
