Fleet ROI calculator
Fleet ROI calculator. Five years, in one number.
Enter your fleet size and vehicle type. See your 5-year investment, total impressions, equivalent paid-media spend and ROI, instantly. Volume discounts apply automatically.
Avery Dennison Wrap Like a King 2018, North America WestYour fleet
Run your numbers. Everything updates as you type.
Your discount tier
5–9 vehicles: 15% off
Small business sweet spot — meaningful savings + waved installation.
5-year projection
5,690% ROI
vs equivalent paid-media spend at a $5 CPM (the outdoor and billboard benchmark).
- Fleet investment
- $26,988$5,398 per vehicle after 15% off
- Daily impressions per vehicle
- 50,000
- 5-year fleet impressions
- 312.5M
- Equivalent paid-media spend
- $1,562,500
- Cost per 1,000 impressions
- $0.09
How the math works: Industry research (OAAA) puts a single wrapped commercial vehicle at 30,000 to 70,000 daily visual impressions. We use the midpoint (50,000) and scale by daily miles driven. The equivalent paid-media benchmark is a $5 CPM, the typical outdoor and billboard rate. Final per-vehicle cost depends on your specific vehicle, coverage level and design; this calculator uses our internal base rates and your automatic volume discount tier to estimate the project total.
Want an exact quote? The numbers above are estimates. A free fleet consultation gives you a project-specific quote based on your actual vehicles, design complexity and coverage choices.
Volume discounts
The fleet discount ladder. Applied automatically.
- Standard
1 vehicle
Single-vehicle pricing. Same premium materials and design quality.
- 5% off
2 vehicles
Small fleet starter discount. Same design across both vehicles.
- 10% off
3–4 vehicles
Most common SMB fleet tier. Coordinated rollout schedule.
- 15% off
5–9 vehicles
Small business sweet spot — meaningful savings + waved installation.
- 18% off
10–24 vehicles
Mid-market accounts. Includes dedicated project manager.
- 20%+ off
25+ vehicles
Enterprise / multi-phase. Custom contract terms and on-site options.
