EMWRAPS designed the liveries for four GT4 race cars at the 71st Macau Grand Prix in 2024, working with team MAC4. The cars raced on the streets of Macau wearing those liveries. We were honored to be part of the event and look forward to working with MAC4 again next season.
- Event: 71st Macau Grand Prix (2024)
- Team: MAC4
- Cars: 4 GT4 race cars
- EMWRAPS role: Livery design
- Studio: EMWRAPS, Seattle (SODO)
What did EMWRAPS do for the Macau Grand Prix?
EMWRAPS designed the liveries for team MAC4's four GT4 cars. Our part was the design: the look of each car, from the main graphics to how the team's identity reads across the body. Printing and installing the liveries were not part of our role on this project.
Designing for four cars at once is its own challenge. The team needs the cars to read as one squad from the grandstand and on camera, while each car still has to be easy to tell apart. That balance shaped the work.
What makes a good race car livery?
A good race livery is readable at speed, ties the cars to the team, and leaves clean space for numbers and sponsor logos. It has to work from far away and up close, in motion and in photos.
A few things matter more on a race car than on a street car:
- Distance and speed. Fans, marshals and cameras see the car for a moment. Big shapes and strong color contrast read better than fine detail.
- Numbers and sponsors. Race numbers and sponsor placements come first in the layout, so the design is built around them instead of fighting them.
- Team identity. On a multi-car entry, a shared design language makes the team recognizable, with small changes to set each car apart.
- The car's shape. Graphics have to follow the body lines, vents and aero parts so they look right on the real car, not just on a flat drawing.
Why does a street circuit like Macau matter for livery design?
Macau is a street circuit, so the cars run close to walls and barriers in front of fans and cameras along much of the lap. That puts the livery in plain view, often at close range, in a way a wide-open circuit does not. Clear, bold design pays off there, because the cars are seen from every angle, in the paddock and on track.
How does EMWRAPS approach livery design?
EMWRAPS starts with what the team needs the car to say, then builds the layout around the car's shape and the required numbers and logos. From there the design is refined until it holds up at a glance and in a close photo.
Design is a large part of what we do. We design fleet graphics in-house, and our itasha (anime and character) wraps are designed, printed and installed in-house at the Seattle shop. That same design work carries over to race cars. You can see another race build in our Ferrari 296 Challenge livery post, and more on our race car page.
Can EMWRAPS design and wrap a race car in Seattle?
Yes. For cars that come to our Seattle shop, EMWRAPS can take a livery from design through to a finished wrap. Printed graphics go on cast vinyl, and vinyl wraps come off without harming the factory paint when they are removed properly, which suits race cars whose looks change from season to season. For cars that race far from Seattle, like the Macau entries, we can supply the design and the team handles production locally.
See the cars on track on our Instagram.
Frequently asked questions
Did EMWRAPS wrap the Macau Grand Prix GT4 cars?
EMWRAPS designed the liveries for the four team MAC4 GT4 cars at the 71st Macau Grand Prix in 2024. The design was EMWRAPS work; printing and installing the liveries were not part of the EMWRAPS role on that project. For race cars brought to the Seattle shop, EMWRAPS can handle design, print and install.
What is a GT4 race car?
GT4 is a class of sports-car racing built around production-based cars, run in many series around the world. Because GT4 cars look close to their road-going versions, the livery does a lot of the work of making each car and team stand out in a full grid, which is why livery design gets real attention in the class.
How much does a race car livery cost?
A race car livery is quoted per project, because the price depends on the design work, the number of cars, and whether the livery is only designed or also printed and installed. Multi-car teams can share one design language across the cars. Send the car details and your goals through the EMWRAPS quote form for a quote.
Can EMWRAPS design a livery for a team outside Seattle?
EMWRAPS can design a livery for a team outside Seattle, as it did for team MAC4's GT4 cars at the Macau Grand Prix. The team can have the livery printed and installed near where the cars race. Reach out with the car models, numbers and sponsor logos to start.
Planning a livery for your car or team?
Whether it is one track car or a full team, tell us what you have in mind. Get a quote through the quote form or call (206) 383-5328.
